KarachiTips was a project which launched me and my co-founders into the local social media scene. We wanted to do something for our city and started a social media campaign to create conversation about things that we loved about our city, its culture and the colloquial language. It became an instant hit among youth of the city and put us on the map.
We started with a Facebook page, and then overall 360-degree social media presence. The project turned into an entrepreneurial journey for us all and we made and sold t-shirts, raised money for charities and causes and had a great time! For a short while, we also ran an online magazine which did really well.
The project got a lot of press and attention from all over the world.
See social media pages:
See stories about KarachiTips here:
Express Tribune: Karachi Tips: Uniting people, bit by bit
Express Tribune: No double sawari at Katti Pahari: KarachiTip #161: Scene on hai
MediaPoondi: Pakistan And The Birth Of Brands On Social Media
YES Programs: KarachiTips with YES Roots
The News International: KarachiTips Launches its own T-Shirts!